Community Relations Manager Job Description

REPORTS TO VP MARKETING

The Community Relations Manager serves as the face and voice of the brand to manage online communications. They collaborate with the VP of Marketing, Creative Director, and the Marketing Coordinator along with other key team members to promote online brand success.

Responsibilities include conception and execution of online marketing content through digital partnerships and social media communications. This individual should feel confident in owning marketing spends to allocate across various online promotional channels including Facebook, Twitter, Pinterest and Instagram.

The Community Relations Manager is a digitally-savvy, experienced digital communicator, capable of visualizing and implementing campaigns to align with overall marketing strategies. She must be attentive to details and available for online check-ins at all times of the day, each day of the week, including holidays.

Job Duties

• Develop and execute comprehensive social media strategy

  • Plan, produce, and execute online marketing strategy
  • Source and publish compelling, platform-specific content to websites and social channels
  • Work with VP of Marketing to align over all brand and marketing goals with social media strategy

• Nurture customer relations

  • Plan, produce, and execute online marketing strategy
  • Source and publish compelling, platform-specific content to websites and social channels
  • Work with VP of Marketing to align over all brand and marketing goals with social media strategy

• Collaborate with the team

  • Stay tightly connected with internal marketing team including VP Marketing, Creative Director and the Marketing Coordinator
  • Engage with the sales team to ensure goals are aligned for common success
  • Communicate thoroughly with customer service team to focus outbound messages, obtain customer feedback, and track product complaints
  • Work with external agencies, vendors, and with other brands to execute overall scope of online social and media priorities

• Use analytics to measure online performance and adapt strategies as needed

  • Gather and report data to evaluate customer insights on individual online platforms
  • Measure our results alongside of broader market conditions
  • Maintain awareness of the always shifting competitor landscape

• Allocate and optimize digital ad spends to support and grow online audience within ad budget

• Compile and share monthly insights

  • Highlight digital activity results across social media
  • Identify key accomplishments and opportunities

• Create and maintain the standard for customer care that far exceeds expectations

Qualifications

3+ years of social media management, Experience with common social marketing services (Hootsuite, Iconosquare, Sprout Social), Experience managing advertising campaigns on Facebook, Twitter, Instagram and Pinterest, Comfortable organizing influencer partnerships, Strong Communication Skills, Content Creation Strengths, Flexible work/life balance.